Course Name | Sport Marketing and Sponsorships |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
SM 507 | Fall | 3 | 0 | 3 | 7.5 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Required | |||||
Course Level | Second Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | - | |||||
Assistant(s) | - |
Course Objectives | This course aims to provide the students with necessary knowledge and practicing ability about marketing of sports organizations and marketing through sports |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | The course analyzes problems regarding sport sponsorships and sport marketing. It covers sport marketing and its effects on amateur and professional sport organizations both in tactical and in strategic aspects. Tactical aspect involves the examination of methods for profit maximization and the issues to be addressed are pricing, promotion, distribution and differentiation. Strategic aspect covers identifying marketing competencies, determining target markets by using those competencies and establishing a marketing strategy. Creating sport products and services that meet consumer needs and wants and the operation of marketing principles in sport organizations are among other issues to be covered. |
Related Sustainable Development Goals |
| Core Courses | X |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to sports marketing | |
2 | Marketing through sports | Readings Assigned by Lecturer |
3 | Introduction to sports sponsorship | Readings Assigned by Lecturer |
4 | Sports Consumer | Readings Assigned by Lecturer |
5 | Sports Marketing Mix | Readings Assigned by Lecturer |
6 | Product decisions in sports | Readings Assigned by Lecturer |
7 | Pricing in sports | Readings Assigned by Lecturer |
8 | Promotion in sports | Readings Assigned by Lecturer |
9 | Segmentation is sports | Readings Assigned by Lecturer |
10 | Positioning in sports | Readings Assigned by Lecturer |
11 | Strategic role of marketing in sports | Readings Assigned by Lecturer |
12 | Marketing research in sports | Readings Assigned by Lecturer |
13 | Branding in sports | Readings Assigned by Lecturer |
14 | Midterm | |
15 | Brand Management in Sports | Readings Assigned by Lecturer |
16 | Review of the Semester |
Course Notes/Textbooks | Various |
Suggested Readings/Materials | Various |
Semester Activities | Number | Weigthing |
Participation | 15 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 5 | 10 |
Presentation / Jury | 1 | 10 |
Project | 1 | 25 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 20 |
Final Exam | 1 | 25 |
Total |
Weighting of Semester Activities on the Final Grade | ||
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 15 | 4 | 60 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 5 | 5 | |
Presentation / Jury | 1 | 10 | |
Project | 1 | 17 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 20 | |
Final Exams | 1 | 10 | |
Total | 190 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, | X | ||||
2 | Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, | X | ||||
3 | Using theoretical and practical information and skills gained at the expertise level in the field business administration, | X | ||||
4 | Analyzing problems requiring expertise in the field business administration by using scientific research methods, | X | ||||
5 | Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, | X | ||||
6 | Developing and championing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, | X | ||||
7 | Evaluating the knowledge related to the field of business administration through critical perspective, stimulating constant learning and management of independent studies at advanced levels, | X | ||||
8 | Communicating systematically the recent developments and one’s s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, | X | ||||
9 | Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. | X | ||||
10 | Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, | X | ||||
11 | Digesting the necessity to apply the values of business ethics, teaching and controlling to act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing in the field of Business Administration, | X | ||||
12 | Being able to use a foreign language for both chasing the scientific publication and developing proper communication with colleagues from other countries, in written and verbal ways (“European Language Portfolio Global Scale”, Level B1), | X | ||||
13 | Being able to use computer programs needed in the field business administration as well as information and communication technologies in advanced levels (“European Computer Driving Licence”, Advanced Level”). | X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest